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Welch's
Welch Foods Inc. (Welch's) is an American company, headquartered in Concord, Massachusetts. It has been owned by the National Grape Cooperative Association, a co-op of grape growers, since 1956.〔Hays, Constance L. (How Too Much Purple Could Mean Less Green. ) ''New York Times.'' 18 April 1999.〕〔(Welch's History )〕 Welch's is particularly known for its grape juices, jams and jellies made from dark Concord grapes〔Hein, Kenneth. (Welch's Touts Concord Grape as 'Superfruit'. ) ''Adweek.'' 17 Nov. 2008.〕 and its white Niagara grape juice. The company also manufactures and markets an array of other products, including refrigerated juices, frozen and shelf-stable concentrates, organic grape juice and dried fruit. Welch's has also licensed its name for a line of grape-flavored soft drinks since 1974. Welch's grape and strawberry soda flavors are currently licensed to the Dr Pepper Snapple Group.〔(DrPepperSnappleGroup.com )〕 Other popular products that use the Welch's name are the fruit snacks made by The Promotion In Motion Companies, Inc.
==History==
The company was founded in Vineland, New Jersey in 1869 by Thomas Bramwell Welch.
In 1956 the company was sold to the National Grape Cooperative Association, which comprises 1,300 grape growers located in Michigan, New York, Ohio, Pennsylvania, Washington and Ontario, Canada.
In the 1960s, Welch's was a major sponsor of the ABC primetime animated comedy series ''The Flintstones''; its characters were prominently featured in Welch's TV commercials on that show, and on jars of Welch's grape jelly which could be used as a drinking glass after the product had been fully used. In the early 1970s, The Archies cartoon characters were on the jars.
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